Digital Marketing encompasses all the marketing efforts that use an electronic device or the internet. Businesses leveraging channels like social media, search engines, email and other websites to connect with current and prospective customers.

Digital Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Web Application Development is the creation of applications programs that reside on the remote servers and is delivered to the user’s device over the internet. It is used to help businesses target and reach new customers.

Search Engine Optimization (SEO) is the process of improving your site to increase visibility when people search for products or services related to your business on Google. The better visibility your pages have in search results, the more traffic you receive to your business.

YES. You don’t have to replace your traditional marketing efforts with digital ones, but keeping up with the changing marketing trends would be an added benefit to your business.

Mobile SEO is more important than every, given that a growing number of search queries are conducted on mobile devices. In fact, Google has just announced that there are officially more search queries conducted on mobile devices than on personal computers. Businesses need to get in tune with mobile audiences by optimizing sites and content specifically for them.